World-leading sustainable acoustic glass partition and wall system specialists launch new US-dedicated brand, PurOptima

Optima Systems, an international manufacturer of premium glass partitions and door systems has entered the US commercial design and real estate market as PurOptima.

The move, which sees the British organisation enter the US market, having already successfully established itself across the UK, Australia, Asia and EMEA regions is another important step on their journey to become the number one choice for glass partitioning solutions globally. Benhar Office Interiors (BOI), has been appointed as PurOptima’s first Project Delivery Partner.

Founded in 1986, Optima is one of the world’s most respected and experienced commercial glass wall and partitioning experts. Having worked on interior glass wall partition projects for the likes of AECOM, LinkedIn, Twitter and GAM, it’s become the supplier of choice for industry-leading architects, interior designers, interior fit-out contractors and building owners in this market.

With a commitment to building strong, lasting relationships with its clients, Optima has a deserved reputation for exceptional products and consultancy to achieve the highest levels of sustainability, design, performance, and functionality.

BOI is one of New York City’s most trusted building interior solutions providers, with a steadfast commitment to excellence across its entire operation. Entering into a partnership with PurOptima is the result of a shared ambition across both companies to introduce the US commercial design and real estate market to the highest quality, most sustainable glass wall partitions and door solutions currently available.

Commenting on the expansion into the US, Managing Director of Optima Products Limited, Christian Mabey, says, “Bringing the Optima brand into the US market has been a longstanding ambition. We are, particularly keen to show contractors, specifiers, and building owners how choosing our glass wall systems will deliver maximum ROI, on so many levels, from striking aesthetic design to market leading acoustic performance and carbon savings. New York City, with its vibrant and well-established commercial construction scene, was a strategically obvious place to start, allowing us to test the market and establish our reputation locally, before exploring further expansion in the territory.”

He continues, “BOI has a well-won reputation for creating faultless, premium office interiors, which made them a natural choice to partner with. Their values align well with ours, with a dedication to delivering clients with innovative, high-performance solutions that meet their bespoke requirements every time. We both also hold a strong commitment to developing the most sustainable solutions on the market, to enhance the future of the built environment.   

Commenting on the partnership Mark Benhar, Founder of BOI, says, “It’s so exciting to be involved as PurOptima’s inaugural Project Deliver Partner. There’s so much synergy between the two organisations, particularly a shared goal to deliver the highest quality commercial interiors to clients in the New York City area. We can’t wait to bring Optima products into the US for the first time and introduce the market to a premium proposition which will take their office space to the next level.” At launch, PurOptima will offer a core range of their award-winning single and double glazed partitions including Optima 117 Plus, Revolution 54 Plus, Revolution 100, as well as their innovative solid wall solution, the Adaptable Wall. PurOptima will also offer a range of acoustic glass door systems including the Edge, Axile, Elite and Kinetic series’, as well as their selection of Timber door options.

PurOptima’s entry Stateside comes hot on the heels of several major announcements across the wider Optima Systems family, including the organisation’s decision to switch its Aluminium supply to low-carbon Hydro CIRCAL.

A unique type of certified low-carbon aluminium, made with a minimum of 75% recycled post-consumer scrap, this important innovation is helping the company reduce its carbon footprint, as global business and industry moves closer to Net Zero 2050.

PurOptima will operate out of New York City, with BOI managing new and existing client relationships as well as installation.

For more information on PurOptima, click here.

For more information on BOI, click here.