Home News QIC appoints Regional Sales Manager for Midlands and the North

QIC has announced the appointment of Russell Smith to Regional Sales Manager in the Midlands and the North. Russell joins QIC on the 1 April focussing on sales of QIC Trims, Sheet Metal bespoke sections, Blind Box and associated products for the interior fit-out sector.

With 25 years’ experience in HM Forces serving in 1st Battalion Irish Guards, with active duty in the 90’s throughout Northern Ireland and Kosovo. Russell began working in the interior fit out sector in distribution. In his new position for QIC he will now be responsible for sales in the Midland and Northern Region.

Russell started in distribution nearly 10 years ago, where he specialised in suspended ceilings, drylining products, insulation and acoustics, before more recently spending time with NDI, where he looked after the Midlands region and Birmingham branch sales. Russell will be drawing on his extensive experience to develop sales with an already well-established manufacturer adding knowledge and experience to the sales team at QIC.

Commenting on his appointment, Russell said: “My main focus will be ensuring we add value in our customer offer, through excellent service and keeping up our entirely customer focused ethos.  Colleague development is really important to the team and we will continue to focus our efforts on building stars for the future.  Our service delivery offer is second to none and this is a real differentiation for QIC our loyal and expanding customer base.”

Neil Miller, Sales Director at QIC, added: “Russell will be an invaluable member of the team and his in-depth knowledge of the sector as well as hands-on experience with customers in the region makes him an excellent fit for the role. We look forward to Russell’s success within the business.”


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