Most young people would now consider applying for an apprenticeship, and the majority of parents have discussed an apprenticeship role with their child, according to housebuilder Redrow’s latest annual report on perceptions of apprenticeships and careers in construction.

However, the report found that just 22% of young people are receiving high-quality careers advice at school, and that young people based in London and the north-east are significantly more likely to have discussed a career in construction at school.

The report also found that 52% of 16-21-year-olds have never given a career in construction any consideration – the highest in four years. However, 59% of Redrow apprentices believe there is no stigma associated with their role as a housebuilding apprentice – the highest number since the survey began.

Now in its fourth year, Redrow’s report analyses the barriers to entry-level recruitment into the construction and the housebuilding sector, as well as Redrow’s recommendations to overcome these.

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