Insulation and interior building products distributor CCF has committed to a national service training initiative for all staff, in addition to launching a new and improved website. The online resource and training will help to further develop the customer service experience, by improving access to technical expertise, sales support and account management solutions.

The customer focused training initiative is being led by CCF’s external sales team and training specialists to upskill staff at every level, with an emphasis on helping colleagues ensure that customers get the most out of every visit, call or meeting with CCF.

The brand new CCF website introduces a new online trade account management features, where customers can view their credit limit and account balance, download statements, and pay outstanding invoices.

Stuart Stockley, commercial director, at CCF, said: “These Completely Customer Focused initiatives are designed to raise the bar when it comes to providing quality product knowledge, technical support, and personal account management. By upskilling our workforce and investing in the CCF website, we can make sure that customers receive unrivalled account attention and support – both at the trade counter and online. This commitment to the customer service experience is further evidenced by CCF’s ISO 9001 accreditation, so we know customers can trust CCF to get what they want when the need it.”