SAM, a manufacturer of MDF mouldings has announced the 2023 launch of its new primed finish. As a commitment to bringing the best in market products and setting the bar on quality and standard, and as part of an overall project to improve its service package, SAM has invested over one million pounds in developing its latest primed mouldings solution.

The significant investment has enabled the Antrim-based company to deliver an improved primed product, ensuring the profiles have a superior and robust finish. Trade professionals, contractors and housebuilders can now expect a better standard and higher quality on level with a semi-finished product.

The new primed finish also brings a trio of benefits for the merchant network and their customers:

  • A brighter, whiter product that will capture customers’ attention
  • A smoother surface that will make it easier for their customers to achieve a superior final appearance
  • A standout product, backed by investment and innovation, that gives a competitive edge

The improved product will be available to customers from January 2023, and samples for merchants and distributors can be requested now, in advance of its launch, at:

Cat McCrea, Commercial Director at SAM comments: “We pride ourselves on quality and service and want to ensure we are always bringing the best products to our customers. This initial one million pound investment is the first of many improvements we will be making in 2023 to strengthen our stock range and lead times. Through our customer network, we want to give contractors and house builders the confidence that they will achieve the best possible standard and finish on their MDF mouldings, and this new primed finish does exactly that.”

The anticipated product launch is already exciting merchant customers, with Paul Broomhead, national account manager at Jewson, commenting:

It is fantastic to see SAM continuing to invest and deliver a new and improved product. It’ll really enhance our offering as a result, as the brighter and whiter product will without doubt capture our customers’ attention and help us to stand out from the competition. 

“The smoother finish will achieve a more superior final result, saving our customers time on site. 

The substantial financial investment that SAM has made to improve their products is impressive and it’s great to be able to offer our customers a broader product range into 2023. We are excited about the future partnership and to see how SAM’s investment continues to improve the products we sell.”

For more information about SAM, visit: