SIG is pleased to be collaborating with supermarket chain Morrisons and their Community Champions on a project to provide much-needed donations for local food banks. All across the SIG network, select branches will be donating supplies via Morrisons to their local communities in an effort to give back.
This time of year is a particularly challenging one for those who are struggling with rising costs which make it harder to make ends meet. This year the SIG Charity and Community team decided that it would turn to initiatives which could make real change happen in the local communities where SIG have a presence.
“We wanted to explore working with a well-established business to ensure we get the right support to the right people. I’ve previously worked with Morrisons and its Community Champions so I knew this would be the ideal partnership to really help our local communities” explains Sarah Calvert, HR Manager at SIG UK.
By working on this initiative with Morrisons, each nominated branch can donate more effectively to provide the support for their communities. “The Community Champions work with local charities and stakeholders to find out who needs what most. It’s not always food donations, sometimes it’s cleaning supplies or toiletries. This way, our branches know exactly what is needed by their community.”
The partnership sees 54 branches across the SIG estate signing up to the programme. They include the specialist businesses, Construction Accessories, Distribution, and Roofing branches. Each site will then work with their local Community Champion to understand and donate the types of supplies their area needs most.
Louise Morgan, Data Quality Administrator at SIG UK who joins Sarah on the Charity and Community Committee, commented “so much of what we do is to ensure we’re giving back at every opportunity. For us and SIG, it’s not about writing a cheque, it’s about making meaningful change happen.”
“We want to empower our local branches to feel they can add to the community and further build a relationship. When it comes to offering support, not every area need is the same and this is a way of really making a difference.”
Joseph Clark-Bland, Community & Foundation Manager at Morrisons, expanded on the value the support offers. “It’s always great to see big organisations such as SIG UK wanting to get involved with our community initiatives. Our Community Champions are on the ground in the communities we serve and it’s great for them to be able to join forces with other local businesses.”
By the start of December, SIG branches will be working with their local Morrison Community Champion to understand the needs of their area before making their first donations.
“We’re hoping it’ll make a real impact for them and it’s rewarding to know that families across the UK will be helped” summarises Louise.